Lanie Vorwerk

REGAL CINEMAS


We created an in-theater social experience that actually 

encourages you to use your phone during the film.

SOCIAL

THE APP

Here are some features to help audiences break the rules through the Regalution.

chat with friends

Look at director’s notes and quiz yourself

turn on subtitles

throw tomatoes at parts you don’t like

PRINT

PACKAGING

JUST IN CASE…

Strategist: Will Russell

Copywriter: Kate Luse

Art Director: Jon Barratt